Edify Marketing (2010)

An education marketing solutions company focused on providing quality leads for colleges and universities.

Founder and CEO

midPointers
  • Launched midPointers, a Mid-Career Professional and Education Destination, in May 2010.
  • Created degree portals focused on quality content to generate quality traffic through search engine optimization and search engine marketing.
  • Achieved first-page organic search rankings for a variety of keywords focused on "career change."
  • Built a social media strategy aimed at integrating with existing social and professional networking sites.
  • Provided education consulting services for universities and colleges looking to build or expand upon online education initiatives, understand market challenges, and create successful, market-driven programs for an online audience.