Pioneer of Web-based incentive marketing and loyalty programs, and a popular shopping destination on the Internet.
Senior Producer, Partnership Production
Oversaw production of private-label and co-branded loyalty programs for some of MyPoints.com's most prominent partners, including ZDNet, XOOM.com (later NBCi.com), and MyWay.com (a division of CMGI).
Established systems and procedures for streamlining scheduling and production of partnership loyalty programs.
Served in a leadership and advisory capacity over new producers on dozens of partnerships.
Managed initial production of international partnerships, beginning with Metaland/Korea.com.
Managed a redesign of the company's corporate Web site.
Led exploration and testing of new referral tracking software.
Assisted in sales training by providing technical overview to sales
force.
Produced test charity sites allowing members to donate to the American Red Cross.
