University of Illinois Global Campus (2007-2010)

An online initiative within the University of Illinois focused on large-scale delivery of quality higher education programs.

Chief Marketing Officer

Global Campus Home
  • Managed a startup annual marketing budget of $2M and a marketing team of 4 employees.
  • Acquired more than 28,000 student inquiries and 750 students at or below target acquisition costs.
  • Oversaw all advertising, organizational sales, market research, public relations, branding initiatives, and internal university communications.
  • Served as a member of the Global Campus management team.
  • Worked with leadership of Global Campus and partnering academic units on tuition pricing, enrollment goals, and other activities pertaining to positioning programs in the online higher education market.
  • Coordinated marketing activities with academic units and other distance learning initiatives across the University of Illinois.

See samples of Lee's work from the University of Illinois Global Campus.