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Internet Consultant
Specializing in digital strategy, interactive marketing, content management,
and more. Projects have included digital strategies, web sites, e-mail
marketing campaigns, and more.
Clients have included:
- Young & Rubicam Chicago - advertising agency. Working with Chief
Marketing Officer to create an e-mail newsletter for client marketing
and communication.
- Encyclopædia Britannica - publisher of print and electronic
reference products. Consulted on a children's elementary encyclopedia.
- World Book Encyclopedia - publisher of print and electronic reference
products. Wrote specifications for the Millennium.Net feature on World
Book's CD-ROM Encyclopedia (a partnership with IBM). Helped brainstorm
on look and feel for Millennium.Net. (Now online as "Surf the Millennium.")
- myFootpath - college admissions web site. Developing e-mail
marketing campaigns for high school students exploring college,
as well as a new web site focused on financial aid.
- Arch Development Corporation - a division of the University of Chicago
charged with building companies around content and technology at the
university. Read business plans for proposed Internet companies, attended
venture funding meetings, and provided input on strategy and content
for Recommender.com.
- Neil Hirsch & Associates - private business consultant. Provided
Internet expertise in the planning of web sites for Underwriters Laboratories
and other clients.
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