Thomson NETg Gallery

My main responsibilities at Thomson NETg centered on product marketing for Information Technology and Desktop e-learning. In addition to providing marketing requirements for Microsoft courseware, I also managed partnerships for several IT training solutions, such as LiveLabs by Toolwire.

After only three months at Thomson NETg, I was given responsibility for marketing the company's Strategic Services group, an in-house consultancy focused on custom learning solutions. This ad appeared in CLO magazine, among other places.

Marketing initiatives for the Strategic Services Division of NETg included the creation of a direct-mail campaign containing an overview brochure and detailed brochures on each of the five practice areas within the consulting group.

For Fall 2004, we initiated a special end-of-year offer on low-cost custom e-learning. We were able to reduce prices by implementing a standard playbook process for working with customers, scoping projects, and building custom solutions.