University of Illinois Global Campus Gallery

The original University of Illinois Global Campus web site attempted to convey a "global" appeal. I identified a design firm to provide the visual direction, and I also oversaw a search engine optimization project for the site.

E-mail marketing was one of many successful online venues for acquiring student inquiries. Global Campus has also marketed online via educational directories and other lead generation vendors, search engine marketing, banner ads in targeted publications, and social and professional networking sites.

The brochure on the left is one of dozens we created for Global Campus online programs for trade shows, career fairs, and other events. The ad on the right appeared in Human Resource Management, one of many offline marketing efforts that have included radio, transit advertising, and targeted publications based on degree program.

My team created more than 30 microsites and dedicated campaign landing pages for individual programs or groups of programs. We also built detailed campaign tracking, integrated data with a CRM for coordination with student recruiters, and implemented WebTrends and Google Analytics.

We created a series of videos for use on our web site and other video venues. Clockwise from upper left: a laid-off worker discusses changing careers; a disabled student Skypes with her parents about her online studies; an actual student talks about why she chose Global Campus; and a working mother discusses her progress toward her BSN via a video blog.