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University of Illinois Global Campus (2007—)
An online initiative within the University of Illinois focused on large-scale
delivery of quality education programs.
Chief Marketing Officer
- Overseeing all marketing and communication activities for the Global Campus,
including online and offline advertising and lead generation, business and
organizational sales, association marketing, community college partnerships,
public relations, and more.
- Serving as a key member of the Global Campus management team.
- Leading all market research activities surrounding new academic programs for the Global Campus.
- Working with leadership of Global Campus and partnering academic units on
optimal tuition pricing, enrollment goals, and other activities pertaining
to positioning programs in the online higher education market.
- Coordinating marketing activities with academic units and other distance learning initiatives across the University of Illinois.
- Representing the Global Campus and its marketing function at trade shows, conferences, and community and university meetings.
Learn more about The University of Illinois Global Campus:
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