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University of Illinois Global Campus (2007-2010)
An online initiative within the University of Illinois focused on large-scale
delivery of quality education programs.
Chief Marketing Officer
- Managed a startup annual marketing budget of $2M and a marketing team of 4 employees.
- Acquired more than 28,000 student inquiries and 750 students at or below target acquisition costs.
- Oversaw all advertising, organizational sales, market research, public relations, branding initiatives, and internal university communications.
- Served as a member of the Global Campus management team.
- Worked with leadership of Global Campus and partnering academic units on tuition pricing, enrollment goals, and other activities pertaining to positioning programs in the online higher education market.
- Coordinated marketing activities with academic units and other distance learning initiatives across the University of Illinois.
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