|
|
My marketing experience includes product leadership
of the earliest online services for Britannica, marketing leadership at
two prominent e-learning companies, and consulting work in digital marketing.
- A respected leader in the education marketing community, with experience in managing
a $13M education marketing division of Monster and heading up marketing for a prominent
online initiative at the University of Illinois.
- Crafting education marketing strategies for a wide range of educational products and services.
- Conceptualizing, creating, and marketing products: end-to-end product
development.
- Defining market requirements and communicating them throughout an
organization.
- Managing and implementing Internet marketing campaigns, including
search engine optimization, search engine marketing, e-mail marketing,
banner advertising, affiliate programs, and social media.
- Overseeing content and visual design strategy for complex web sites,
dating back to 1993.
- Managing creative teams toward the creation of print and digital marketing
collateral.
Read more about my skills in strategy, leadership,
and technology.
|
|
