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My marketing experience includes product leadership
of the earliest online services for Britannica, marketing leadership at
two prominent e-learning companies, and consulting work in digital marketing.
- Conceptualizing, creating, and marketing products: end-to-end product
development.
- Defining market requirements and communicating them throughout an
organization.
- Managing and implementing Internet marketing campaigns, including
search engine optimization, keyword purchase programs, e-mail marketing,
and affiliate programs.
- Overseeing content and visual design strategy for complex web sites,
dating back to 1993.
- Managing creative teams toward the creation of print and digital marketing
collateral.
Read more about my skills in strategy, leadership,
and technology.
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