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Monster (2005-2007)
The leading online careers network, connecting people to real-world opportunities
and helping them realize their futures.
Director of Learning Products
- Grew the company's educational directories business from almost nothing to $13M in revenue ($8M in profitability) in only two years.
- Managed an annual budget of $5M and a team of 13 direct reports, in addition to cross-functional management of IT and other resources.
- Oversaw the $20M acquisition of Education.org and its integration with MonsterLearning, which aimed
to improve organic search strategy and expand our network of educational properties. (Monster’s CEO called this acquisition the company’s most effective ever in terms of speed to ROI.)
- Responsible for the full range of online traffic acquisition solutions, including organic and paid search, banner advertising, e-mail marketing, social networking, and strategic partnerships.
- Directed a redesign of MonsterLearning that led to a six-fold increase in Google traffic in the first month.
- Served as chief point of contact with Monster's home office and other divisions of the company on all issues pertaining to education marketing, including cross-company advertising and cross-linking to
improve organic search, as well as research and strategy in the education marketing space.
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