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MyPoints.com (1999–2000)
Pioneer of Web-based incentive marketing and loyalty programs, and a popular shopping destination on the Internet.
Senior Producer, Partnership Production
- Oversaw production of private-label and co-branded loyalty programs for some of MyPoints.com's most prominent partners, including ZDNet, XOOM.com (now NBCi.com), and MyWay.com (a division of CMGI).
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Established systems and procedures for streamlining scheduling and production of partnership loyalty programs.
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Served in a leadership and advisory capacity over new producers on dozens of partnerships.
- Managed initial production of international partnerships, beginning with Metaland/Korea.com.
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Managed a redesign of the company's corporate Web site.
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Led exploration and testing of new referral tracking software.
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Assisted in sales training by providing technical overview to sales
force.
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Produced test charity sites allowing members to donate to the American Red Cross.
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