As a manager of content, processes, and people, I have built complex web sites since 1994. My technology skills include:
- C-Level leadership in the creation, coordination, and rollout of complex technology products and services.
- Coordination with technology teams to create and manage the implementation of complex e-commerce tracking systems, including WebTrends, Google Analytics, Omniture, CRM systems, and home-grown solutions.
- Advanced experience in Internet publishing languages and technologies, including HTML, dHTML, XML, and CSS, as well as advanced experience in content management systems such as Joomla.
- Advanced knowledge of numerous authoring, visual design, project management, and flowcharting programs, as well as other tools required of an Internet marketing and production professional.
- Directing teams of technologists toward the solution of business challenges.
- Serving as an ad hoc Chief Technology Officer in the rebuilding of web sites.
- Ability to translate technology discussions into plain-English statements of business impact.
- Creation of digital media products for numerous environments, including
television and handheld devices years before the advent of smartphones and digital TV.
- Strong understanding of Web usability issues gained from working with
usability guru Donald Norman.
- Thorough understanding of site customization and personalization technologies
and their impact on e-commerce.
Read more about my skills in marketing, strategy, and leadership.