|
|
UNext (2000–2002)
Parent company of Cardean University, providing online business courses
and an accredited online MBA to individual learners and corporate clients,
in conjunction with leading business universities.
Director of Digital Communications
- Provided leadership on Internet communications strategy and implementation for the Cardean University and UNext web sites.
- Served as Marketing department's main point of contact with Information Technology and other areas of the company involved in Web development.
- Oversaw creative development and production of co-branded client sites for corporate clients, including General Motors, AOL Time Warner, Shell Oil, Barclays Capital, and dozens more.
- Managed relationships with several business development partners and
resellers, including MonsterLearning.com, Peterson's, 6FigureJobs.com,
and the American Marketing Association.
- Led a cross-company team establishing priorities for enhancements and fixes to the Cardean University web site.
- Managed creative and editorial for e-mail marketing initiatives, including monthly student newsletters, lead follow-up e-mails, and other personalized communications.
- Managed ongoing, day-to-day communications on the Cardean and UNext web sites.
- Oversaw search engine optimization, referral tracking implementation, Internet advertising, and other digital marketing initiatives.
- Built a cross-departmental committee establishing technical requirements for access to Internet-based courses and the dissemination of technical requirements for end-users, corporate clients, and internal development teams.
- Served as Internet communications consultant to account managers on client implementation issues.
|
|
