Digital Marketing Expert
Lee Kantz is a digital media pioneer and transformer with more than 30 years spanning digital marketing, e-commerce, education marketing, marketing technology and complex web analytics.
A unique mix of experience that combines executive management and P&L responsibility with hands-on creative, technical and analytical skills across the entire range of digital marketing channels, strategies and technologies.
P&L responsibility and management of marketing teams at a wide range of startups, small businesses and entrepreneurial divisions of large organizations. Oversight of million-dollar marketing budgets and strategic acquisitions.
Strategic & hands-on skills in the full range of digital marketing strategies and channels, including search engine optimization, search engine marketing, paid and organic social media, content development, video and display.
Design experience honed from working with leading interaction designers and UX experts, and editorial experience gained from years at Encyclopædia Britannica and in academic environments. Exceptional copyediting and proofreading skills.
Leadership of the MarTech stack, including considerable experience in complex website creation, eCommerce platforms, CRM and lifecycle marketing systems, and advanced web analytics and attribution. Strong knowledge of HTML & CSS.
CEO & Co-Founder,
Bloom Institute of Technology
“Lee is a savvy and from-first-principles thinker who is a true expert at user acquisition. Would love to work with Lee again at some point in the future.“
Vice President of Operations,
Bloom Institute of Technology
“Lee doesn’t hesitate to roll up his sleeves to diagnose problems, get data, and find solutions. As a marketing professional, he’s very clued in to the many ways and partnerships required to attract and convert users at scale….If you’re looking for a strong marketing collaborator with a “no job too small or too big” mentality, talk to Lee!“
Neil L. Holman, Ph.D.
Chief Academic Officer,
Lake Forest Graduate School of Management
“I have known Lee for more than twenty-five years. He is a bright, committed, and talented man who is devoted to strategy, marketing, and production. If you are looking for a combination of digital experience and thinking outside the box, Lee’s your man.”
Senior Marketing Manager,
“As a direct report to Lee, I was able to learn from the best! Not only did he teach me new skills in marketing and communications strategies, but also showed me the importance of approaching each project with integrity. He is a wonderful mentor to young professionals–I would love the opportunity to work for him again.”
President of Digital,
Barrington Media Group
“Lee has a unique skill set that bridges the IT and marketing disciplines.”
Founder, Language Stars
“Lee is a driven marketing executive with amazing capability in the digital space! He created a brand new Language Stars website and video and tracked impressive SEM campaigns, e-blasts, website tests and retargeted banner advertising.”
Associate Vice President of Academic Affairs (Retired),
University of Illinois
“I am always impressed how Lee remained on the cutting edge of online marketing and social media. And how he was able to share and implement his knowledge, effectively, in a variety of forums.”
Vice President of Sales,
“As a marketing professional, Lee earned the respect of our entire sales division through his customer focused approach and thoughtful attention to our entire value-chain. Lee met regularly with senior members of sales to ensure that marketing strategies were continuously in line with emerging business conditions. Additionally, he is a funny, intelligent, thoughtful person. He would be a wonderful addition to any corporate culture. I hope to work with Lee again.”
Vice President, Global Campus,
“Lee is a ‘can do’ kind of guy. Hard-working, dedicated and willing to do what it takes to get the job done! Add to this, he is just a ‘nice guy,’ and you have the recipe for the kind of person that will make a difference on any project or possibility you have in mind. I have personally worked with Lee and found him to be someone who is bright, witty and willing to dig into a problem to help solve it! I highly recommend him.”
Marketing Consultant, Spirit West Marketing
“Lee has watched the marketing world change in a dramatic way…and he’s already forgotten more than I’ll ever know. And while he may be a strategic thinker, he also understands that crazy ideas only go so far if you don’t have the time or money to execute.”
Freelance Designer, Water Walk Media
“Lee Kantz is one of the brightest and dedicated online marketing professionals I have ever worked with. He is a pleasure to work with, full of creative ideas, and he has a practical sense that helps guide projects to successful completion (while staying in budget). He gets the job done and makes the work fun. A great team player and leader.”
Leading acquisition marketing for BloomTech, an online coding bootcamp offering flexible part-time or full-time classes in Full Stack Web Development, Data Science, Backend Development and more.
University of Illinois
Serving as Chief Marketing Officer of the University of Illinois Global Campus, the most ambitious online initiative at a major state university system at the time.
A transformational role at the center of Encyclopædia Britannica‘s transition to electronic media, including project management of the first web-based encyclopedia in 1993, and editorial management of CD-ROM products in 1990.
Building an education lead generation division of Monster.com from nothing to eight figures in two years, including oversight of a strategic acquisition in the educational directories space and traffic acquisition in one of the most competitive search markets at the time.
Serving as Chief Marketing and Enrollment Officer for Language Stars, once the national leader in foreign language immersion for kids, overseeing the company’s launch into a second market (Washington D.C.) and greatly expanding digital marketing initiatives and lowering cost-per-acquisition.
Leading digital marketing and website strategy for UNext, parent company of Cardean University, which built one of the first online MBA programs in conjunction with the University of Chicago, Stanford, Columbia and other top business schools.