2018 Marketing Phrases That Need to Be Retired

Hop to it! Years ago I remember seeing a billboard along the Kennedy Expressway in Chicago that said something like, “Our biggest source of referrals is from word of mouth.” I remember thinking at the time, “You could be selling cheeseburgers, nuclear weapon parts or...

To Phone, Or Not To Phone

The decision will be a painful one, and either way, nobody will be ready for it. I’m not talking about how we will solve climate change, or how we will heal the political divide in our country. I’m talking about something much more urgent: the decision to give our...

But I Don’t Want to Exclaim!

I am ashamed to admit it, but I must confess: I’m an exclaimer. I’m not talking about verbal exclamations, although my wife and kids do say I can cut the volume a bit during my moments of high tension. I’m talking about over-using exclamation marks in my digital...

The Loud Crowd

It’s time to have a serious discussion, and I mean you, Howard. Howard, you’re clearly not doing a good job. That was the opinion of your boss, a salt-and-pepper-bearded weasel, who made three separate and horrendously loud phone calls shifting the blame to you...

Space Invaders

This post is not about outer space, but it starts there. I recently found myself on Space.com reading about a proposed Mars Mission called “Red Dragon” (and wondering what sick Hannibal Lecter fan at NASA proposed that name) when I finally saw evidence of life on the...