The Digital Contrarian

Thoughts on digital marketing and living in a digital world.

To Phone, Or Not To Phone

The decision will be a painful one, and either way, nobody will be ready for it. I’m not talking about how we will solve climate change, or how we will heal the political divide in our country. I’m talking about something much more urgent: the decision to give our...

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But I Don’t Want to Exclaim!

I am ashamed to admit it, but I must confess: I’m an exclaimer. I’m not talking about verbal exclamations, although my wife and kids do say I can cut the volume a bit during my moments of high tension. I’m talking about over-using exclamation marks in my digital...

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The Loud Crowd

It's time to have a serious discussion, and I mean you, Howard. Howard, you’re clearly not doing a good job. That was the opinion of your boss, a salt-and-pepper-bearded weasel, who made three separate and horrendously loud phone calls shifting the blame to you for...

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WhoAreYouAgain.com?

I discovered today that I'm closing in on 1,000 connections on LinkedIn.  My exact number sits at 963, so if you're not already connected to me, reach out to give me a boost.  I'll check back in a couple of months, and until then I'll just note the unfulfilling 500+...

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It’s Not Youyou, It’s Meme

I was doing a little research about memes—those Internet graphics that convey a huge amount of information by playing with our appreciation for popular culture. I thought for sure I had come across the word meme during my studies as a student of literature in the...

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The Office is Closed for Innovation

Happy post-July 4th, everyone.  And now, a few words about productivity. I’m currently running the beta version of Microsoft Office 2015 for the Mac.  After using this upgrade for several weeks (and loading two full-package updates), I would like to congratulate...

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Death to Taglines!

Years ago I was working for an education startup and plotting the revision of the company web site when I asked my boss which tagline we should use under our logo. My boss, being wiser and younger than I am (hate that), came back at me one simple question: “Why?" I...

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Why Are Banner Ads Still a Thing?

John Oliver’s “Last Week Tonight” has a great segment called “Why is ____ Still a Thing?” He has tackled everything from Daylight Savings Time to Columbus Day to the popularity of Ayn Rand to the Sports Illustrated Swimsuit Issue. Leaving aside my internal conflict on...

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Storytelling: A Lost Art (Online, Anyhow)

I attended a fun event recently—the Chicago Creative Space Awards—where companies in four categories (based on square footage size) were awarded for their creative use of physical space.  All of the nominees were pretty amazing to look at, as you can see on videos at...

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When Will Content Marketing Die Already?

Welcome to the inaugural post of The Digital Contrarian, a place where I put all of my many years of digital experience to use in questioning the status quo of the space many of us spend so much time in.  I’ve tried my hand at blogging before, but I’m going to be more...

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