Death to Taglines!

Years ago I was working for an education startup and plotting the revision of the company web site when I asked my boss which tagline we should use under our logo. My boss, being wiser and younger than I am (hate that), came back at me one simple question:...

Why Are Banner Ads Still a Thing?

John Oliver’s “Last Week Tonight” has a great segment called “Why is ____ Still a Thing?” He has tackled everything from Daylight Savings Time to Columbus Day to the popularity of Ayn Rand to the Sports Illustrated Swimsuit Issue. Leaving aside my internal conflict on...